BACHELOR OF ARTS IN MULTIMEDIA AND MASS COMMUNICATION (BAMMC)

Overview

Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a program designed for those who want to pursue their careers in the media industry, especially in Advertising or Journalism.

It is a 3-year degree course that teaches you various mediums of communication such as print media, television or broadcast media, radio and internet, however, it goes a step further and trains you in advertising & concepts of public relations as well.

In today’s scenario, media stands as an attractive career option to the Indian youth, and a degree in BAMMC offers a wide range of job opportunities to candidates. It teaches students all the technical skills required to be successful in the field of media. This course also trains you in other essential skills such as research, presentation as well as written and verbal communication skills.

Career Direction

• Social Media Marketer

• Digital Marketer

• Filmmaking

• Radio Jockey

• Podcaster

• Voice over Artist

• Photography

• Public relation

FYBAMMC SEM I

Total Number of Seats :120

Admission Eligibility Criteria

For admission to F. Y. BAMMC the student should have passed Standard XII Examination conducted by the Maharashtra State Board of Secondary and Higher Secondary education, Mumbai or an examination recognised as equivalent with subjects as may be specified by the University in Commerce

All Subjects are compulsory
1.Foundation Course I
2.Effective Communication – I
3. Visual Communication
4. Fundamentals of Mass Communication – I
5. Current Affairs
6. History of Media

FYBAMMC SEM II

All Subjects are compulsory
1. Foundation Course II
2. Effective Communication – II
3.Content Writing
4. Introduction to Advertising
5. Introduction to Journalism
6. Media, Gender & Culture

SYBAMMC SEM III

1. Theatre & Mass Communication – I
2. Corporate Communication & Public Relations
3. Media Studies
4. Introduction to Photography
5. Film Communication – I
6. Computers & Multimedia – I

SYBAMMC SEM IV

1. Theatre & Mass Communication – II
2.Writing & Editing for Media
3. Media Laws & Ethics
4. Mass Media Research
5. Film Communication – II
6. Computers & Multimedia – II

TYBAMMC - SEM V

1. Reporting
2.Investigative Journalism
3. Features & Writing for Social Justice
4. Writing and Editing Skills
5. Business & Financial Journalism
6. Crime Reporting

TYBAMMC - SEM VI

6. Television Journalism
1.Digital Media
2. Newspaper & Magazine Design (Project)
3. Lifestyle Journalism
4. Sports Journalism
5. Crime Reporting